In January of 2016, the transformed TOPS Products e-commerce sites (above) were launched. Vast improvements had taken place, both seen and unseen to set TOPS up for future success. Being a relentless champion for humans and evangelizing implementation of user-centered design principles, methodologies, and processes, I enabled TOPS to provide a better customer experience by modernizing their e-commerce sites.

Check out the following for a peek into my process and the content created.
TOPS Products Home
TOPS Products Home
Binders Category Page
Binders Category Page
Binders Sub-Category Page
Binders Sub-Category Page
Binders Product Page
Binders Product Page
TOPS-Products site prior to the transformation

TOPS-Products restructured site map 

Mood board for product photography

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